Doe Deere- article recap

Doe Deere is the self titled Queen of the Unicorns and looks the part with her surreal-colored hair and passion for quirky fashion. She’s also the successful entrepreneur who started the web-based beauty company Lime Crime. With a commitment to creating dramatic makeup that is vegan and cruelty-free, she is showing the world that success doesn’t only belong to the conventional suit type.


While Deere currently runs her beauty empire in sunny Los Angeles she started in a very different place. After moving to New York from Russia at the age of 17, Deere first set her sights on music in order to express her creative side. She was in a band when she met her husband and obtained a sense of how to market successfully. However, her passion for unique makeup ultimately led her to start Lime Crime as a way to provide the styles she wished she could find. She started by making the vibrantly colored makeup she loved but wasn’t offered, and found that others wanted the same thing.


Deere found success by following her dreams, and encourages others to do the same. Deere calls herself the Queen of the Unicorns because she believes her followers are unique “unicorns,” and she wants to support them in their quests for individuality. After all, these like-minded and creative souls helped her build her company. Deere believes that makeup is far from superficial, and is a way for people to express themselves to the world.


What makes Lime Crime unique? For starters, the brand is completely web-based and has been since it was started. The brand is also vegan and cruelty free, which means products are made from animal-free ingredients and aren’t tested on animals. Lime Crime proudly meets the strict standards of PETA and The Leaping Bunny Program in order to ensure an animal friendly production process.


For makeup consumers who are tired of a selection limited to understated colors, Lime Crime promotes colorful palettes with whimsical names inspired by unicorns and mermaids. Customers can choose between a variety of bold hair dyes and tints, dramatic lipsticks, and vibrant eye shadows. There is also a selection of nail art and makeup accessories to choose from. If that isn’t enough, Deere works closely on the creation of new products, and is working on putting out new products all the time. Check out Lime Crime’s websites to see what they have to offer!


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