Eli Gershkovitch putting Canadian Craft Beer on the Global Map

The beer has been a part of the Canadian social fabric for a long time. The first brewery in the country was established in the late 1660s and much more follow up to this very day. However, in recent years, Canada has created a name for itself for its mastery of craft beer. The art of making craft beer has become a point of pride among most Canadian brewers, and the Canadian public has become increasingly attracted to craft beer.

 

 

These dynamics have worked concurrently to herald the emergence of a robust craft beer industry in Canada. The number of craft beer brewers has grown exponentially over the past decade, tallying at 610 brewers in 2015 compared to 90 brewers in 2006. While a majority of these brewers are based in or around the major cities such as Quebec, Ontario, and B.C, the craft beer craze has spread into the countryside as well (LinkedIn). Now, many microbreweries are springing up in areas that are a good distance from the major cities and towns. The craft beer industry ha began challenging for a considerable portion of the beer market in the country. This creates the perfect playing ground for a healthy competition between the craft beer breweries and other breweries which had prior dominated the market.

 

 

It is perhaps in anticipation of such a scenario that Eli Gershkovitch shunned a career in law and chose, instead, to start a brewing empire. Eli Gershkovitch is the founder and chief executive officer of Steamworks Breweries. Steamworks Breweries is a craft beer brewer based in Ontario, Canada. It has created a niche for itself for producing some of the best craft beer and marketing the Canadian craft beer industry to the world. The man at the helm of this company, Eli Gershkovitch, is a lawyer by profession.

 

 

Eli Gershkovitch started Steamworks in 1995, long before craft beer became popular. He was inspired by a trip he took across Europe which brought in close contact with craft beer for the first time in Heidelberg, Germany. It is this experience that he would seek to introduce into the Canadian market and perhaps popularize in the country. However, he did more than just popularize craft beer in Canada. Eli Gershkovitch created a brewing empire which would grow beyond the country’s borders and make a name for itself the world over.

 

 

The 2017 U.S. Open Beer Championship proved just that, as Steamworks Brewers Eli Gershkovitch was recognized for putting Canadian craft beer on the global map (http://www.westender.com/eat-drink/steamworks-is-much-more-than-a-brew-pub-1.879352).