Norman Pattiz: The Man Behind PodcastOne’s Success

Norman Pattiz and Tom Webster who is a VP of Strategy at Edison Research released the results of several advertising tests in February this year. The tests were conducted with national brands across an array of product and service categories. The study was conducted over the last six months of 2016. It was the first-ever to explore brand lift for podcast advertisers before and after the campaign. The results from the tests were positive and showed that there was an impact on recall of messaging and brand recall in general. It also showed that there was an increased intent to purchase the products from these podcast advertisers.

 

One of the key findings was that unaided product awareness went up for a gardening product, a financial services product, and an automobile product. The brand recall of a grocery brand rose from 7% to 60% after the campaign. Edison Research did three studies on behalf of PodcastOne last year. The studies were geared towards examining the impact of advertising on the podcast networks for the brands. The brands varied from those that were popular to those that were looking for increased awareness. Online surveys of the audiences of some of the leading podcasts on PodcastOne were conducted before the studies. The campaigns were run on the networks for four to six weeks. The methodology used on all the podcasts was the same so that the results would be consistent and not skewed.

 

Pattiz is the executive chairman of PodcastOne. He said that he was pleased with the results and the implications that it had for the business going forward. He added that the focus had been to prove that podcasts offered a superior platform for companies looking for enhanced brand impact. Pattiz stated that it showed that their approach to integrating measurement and advertising was paying off. Tom Webster spoke on behalf of Edison Research. He said that they were excited to work with the podcast network and the five national consumer brands. He said that their methodology allowed them to study the audiences before and after the campaigns were broadcasted to the public. Norman Pattiz is the Founder of Westwood One. This is a company that rose to become the largest broadcasting network in the US. Pattiz launched PodcastOne in 2012 after noticing that there was an untapped opportunity. He was appointed by both President Bush and President Clinton to serve on the Broadcasting Board of Governors.

 

Source: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html

 

Adam Milestein Wins Award for Philanthropy Work

Adam Milstein was recognized at the beginning of April as one of the top 200 most influential do-gooder in social media. The recognition was given by London-based Richtopia and was based off of social media ranking on Rise.

Milstein was ranked as number 187. The rating looked at the influencer’s social media accounts and how they influenced the philanthropic world.  In addition to Milstein, there were many other well-known people including Bill and Melinda Gates, Michelle Obama, and Ashton Kutcher. Milstein felt proud of his ability to influence the world and be named alongside some of the biggest leaders in the field of philanthropy work.

One of the things that Milstein is known for is the Adam and Gila Milstein Family Foundation. This foundation supports Isreali-Americans, reminding them to be proud of who they are as Americans and also proud of their heritage and where they came from. They are excited about the Sifriyat Pijama B’America project where the foundation provides free monthly books in Hebrew to children in America of Israeli descent. He also works hard to strengthen the relationships between Americans and Israelis.

After living in Israel all of his childhood and serving during the Yom Kippur War, Milstein went to college to obtain a bachelor’s degree in business and economics. He and his wife came over to America in order to pursue his master’s degree in Business Administration from the University of California. He is a managing partner of Hager Pacific Properties where he focuses on finances and accounting. Although he enjoys his job he finds peace when working on his philanthropy work alongside his wife and children.

http://norcal.news/news/23823-how-adam-milstein-revolutionizing-philanthropy

http://frenchtribune.com/teneur/25352-adam-milstein-advocating-jewish-people-around-world

Mark Hutchinson

Mark Hutchinson (aka “Hutch”) is a business entrepreneur with a passion and focus on inspiring and educating people on the preservation of the world’s wilderness areas for all future generations. Learn more: https://ideamensch.com/mark-hutchinson/

 

Raised in Australia with a life surrounded by the bush only ignited a natural passion for the wilderness and it’s beauty. At age 19, Mark established UNTAMED, an adventure company that evolved into a highly successful ecotourism and training business, AVANA. In 2016, It was only natural that Mark would launch WildArk. The heart of this business is focused on protecting as much of the world’s biodiversity as possible by reconnecting people with nature and all of it’s wonders.

 

WildArk now has it’s first conservancy in the Kruger Region of South Africa. It’s mission is to build safe havens for different species and their protection.

 

Mark has a Bachelors of Economics from The University of Sydney. He also has an MBA from INSEAD Business School, France. Presently Mark is working on a Masters of Conservation in Biology at Marquarie University. He is a entrepreneur that has the knowledge and the experience of growing a successful business. This includes the good and the ugly, but with no regrets because of his understanding of the importance of his life’s work. Learn more: http://wildark.com/blog/mark-hutchinson-for-the-wild/

 

Mark enjoys surfing and spending time with his family. Mark would say that he’s not very technical. In fact, he limits his access to computers to twice daily. This allows him to stay focused and in tune with his surroundings of the wilderness.

 

Mark has strong beliefs that everyone has a contribution to protect the world’s wilderness. He’s always seeking and open to finding new ideas to get more people involved in conservation and it’s importance.

 

Mark is a simple man with a huge goal to empower entrepreneurs, nature lovers, families, and honestly anyone that has a passion or anyone that has missed the importance of the great wilderness. Learn more: http://www.canberratimes.com.au/good-weekend/save-the-elephants-how-we-turned-a-corner-on-the-ivory-trade-20170516-gw5so2.html