Alexandre Gama: What You Need To Know About Advertising

Advertising is crucial in the business world. It is extremely important to enlist the services of a reliable advertising professional or agency if you want to establish a strong presence in the marketplace.

Alexandre Gama is a highly reputable and reliable advertising and marketing professional. He has been of tremendous help to a wide variety of businesses and organizations in Brazil.

Companies, business owners and organizations have many objectives when they advertise their products, services or other offers. These objectives vary according to their marketing strategies, available distribution channels and industries.

The main purpose of advertising is to attract attention of potential customers. These are people who want to purchase a company’s products or service. If you are trying to reach your target audience and get them to buy what you are offering, you need to repeat your messages often enough to stimulate consumers’ interest in your offerings. An experienced marketing or business promotions consultant can help you accomplish that.

Alexandre Gama has a great system in place to help you tackle any type of promotional, marketing or advertising project. Get in touch with him and he can advise and guide you.

Luiz Carlos Trabuco Cappi’s Effort To The Bank Of Bradesco Sudden Success

It is not that easy to get your name on the frontline especially when trying to get to a top position. According to the sources, the situation in some places such as the headquarters of Bradesco can be very tricky when it comes to choosing a president.

Due to disputes and resistance, some of the previous presidents, Amador Aguiar and Lazaro Brandao could not manage to achieve more. Luiz Carlos Trabuco Carpi was, however, the first president among the first three whose name took the front line in the disputes. He had just succeeded the third president Marcio Cypriano. Cypriano led the bank astray because of his bad management procedures.

Read more on Bloomberg.com

Luiz Carlos Trabuco Cappi took over as the bank’s president after he had been nominated as the vice president. The board of directors saw his potential, as he had been a loyal staff throughout his services at the company. Luiz Carlos started out as a clerk way back after completing his academics. At only 57 years old, Mr. Trabuco had already seen a brighter future of Bradesco. He also brought back the bank to its feed while it had lost its top position on the financial situation while under Cypriano. Itau Unibanco had just grabbed the first position when Luis Carlos stepped in, but it was not long until it was out powered. According to the sources, Luis Carlos purchased the Brazilian branch of the HSBC. A reason as to why it managed to acquire back its top position in the banking rankings.

Since Luiz Carlos Trabuco Cappi election, Bradesco performance has with time experienced a vast upgrade. For instance, the banks market value has tripled from the US $5 billion to about US $ 30 billion in the last nine years. in addition, Bradesco’s seguros market shares received a total premium of 23% to 25 % as its contribution profit also rose from 26 % to 35 %. To date, Luiz Carlos Trabuco Cappi has proved to be the top in the ministry of the finance sector. Many executives have approved his name as the most skilled president.

Learn more about Luiz Carlos Tarbuco Cappi: https://www.crunchbase.com/person/luiz-carlos-trabuco-cappi#/entity

Eric Lefkofsky: The Respected Chief Executive Officer of Tempus

Almost 40 percent of the people living in America suffer from cancer related illness, and you might be knowing someone who has suffered such an illness as well. According to research institutes, the number of people living with cancer had increased to at least 14 percent and it is expected to rise even further in the year 2024. Fortunately, the trends seems to be changing due to the introduction of companies such as Tempus. This is a company that deals with data-enabled medicine which was co-founded by Eric Lefkofsky.

Tempus is striving to bring in Electronic Health records which are seen to be playing a very great role in the medical field. The health sector has experienced a positive boost from the technology sector in a big way. After Eric’s wife was at diagnosed with cancer, that’s when he got a real close up with a tough experience. He also learned that there was a very big gap left in the collection of data and technology that needed to be addressed as soon as possible. Although many companies collect a lot of data about patients and disease diagnosis, there is no way that data is used being used in any effective manner and read full article.

The Tempus Company was established to help close that gap in cancer treatment. It deals with analyzing both clinical and molecular data of the patient using the latest technology. By use of an analytic software, the company is finding ways developing an affordable and accessible cancer treatment. This has not yet been actualized yet. Another problem Tempus is facing is the means of finding the data written by the doctors in the form of progress notes.

 

About Eric Lefkosky

Apart from being a founder of Tempus, Eric is also the Chief Executive Officer of the same organization. He has been in the forefront to help this company come up with an operating system dealing with cancer treatment. He is also the co-founder of Lightbank. This is a firm that invests in disruptive technology and what Eric knows.

Eric Lefkosky has also participated in the founding of Groupon in the e-commerce industry and the Up-take technologies that deals with predictive analytic. He has also established a family foundation that facilitates charity works around Chicago. He is also a member of the board of trustees in Steppen Wolf Theater Company and Eric’s lacrosse camp.

More Visit: http://lefkofskyfoundation.com/about-eric-lefkofsky/

Norman Pattiz: The Man Behind PodcastOne’s Success

Norman Pattiz and Tom Webster who is a VP of Strategy at Edison Research released the results of several advertising tests in February this year. The tests were conducted with national brands across an array of product and service categories. The study was conducted over the last six months of 2016. It was the first-ever to explore brand lift for podcast advertisers before and after the campaign. The results from the tests were positive and showed that there was an impact on recall of messaging and brand recall in general. It also showed that there was an increased intent to purchase the products from these podcast advertisers.

 

One of the key findings was that unaided product awareness went up for a gardening product, a financial services product, and an automobile product. The brand recall of a grocery brand rose from 7% to 60% after the campaign. Edison Research did three studies on behalf of PodcastOne last year. The studies were geared towards examining the impact of advertising on the podcast networks for the brands. The brands varied from those that were popular to those that were looking for increased awareness. Online surveys of the audiences of some of the leading podcasts on PodcastOne were conducted before the studies. The campaigns were run on the networks for four to six weeks. The methodology used on all the podcasts was the same so that the results would be consistent and not skewed.

 

Pattiz is the executive chairman of PodcastOne. He said that he was pleased with the results and the implications that it had for the business going forward. He added that the focus had been to prove that podcasts offered a superior platform for companies looking for enhanced brand impact. Pattiz stated that it showed that their approach to integrating measurement and advertising was paying off. Tom Webster spoke on behalf of Edison Research. He said that they were excited to work with the podcast network and the five national consumer brands. He said that their methodology allowed them to study the audiences before and after the campaigns were broadcasted to the public. Norman Pattiz is the Founder of Westwood One. This is a company that rose to become the largest broadcasting network in the US. Pattiz launched PodcastOne in 2012 after noticing that there was an untapped opportunity. He was appointed by both President Bush and President Clinton to serve on the Broadcasting Board of Governors.

 

Source: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html

 

Adam Milestein Wins Award for Philanthropy Work

Adam Milstein was recognized at the beginning of April as one of the top 200 most influential do-gooder in social media. The recognition was given by London-based Richtopia and was based off of social media ranking on Rise.

Milstein was ranked as number 187. The rating looked at the influencer’s social media accounts and how they influenced the philanthropic world.  In addition to Milstein, there were many other well-known people including Bill and Melinda Gates, Michelle Obama, and Ashton Kutcher. Milstein felt proud of his ability to influence the world and be named alongside some of the biggest leaders in the field of philanthropy work.

One of the things that Milstein is known for is the Adam and Gila Milstein Family Foundation. This foundation supports Isreali-Americans, reminding them to be proud of who they are as Americans and also proud of their heritage and where they came from. They are excited about the Sifriyat Pijama B’America project where the foundation provides free monthly books in Hebrew to children in America of Israeli descent. He also works hard to strengthen the relationships between Americans and Israelis.

After living in Israel all of his childhood and serving during the Yom Kippur War, Milstein went to college to obtain a bachelor’s degree in business and economics. He and his wife came over to America in order to pursue his master’s degree in Business Administration from the University of California. He is a managing partner of Hager Pacific Properties where he focuses on finances and accounting. Although he enjoys his job he finds peace when working on his philanthropy work alongside his wife and children.

http://norcal.news/news/23823-how-adam-milstein-revolutionizing-philanthropy

http://frenchtribune.com/teneur/25352-adam-milstein-advocating-jewish-people-around-world

Mark Hutchinson

Mark Hutchinson (aka “Hutch”) is a business entrepreneur with a passion and focus on inspiring and educating people on the preservation of the world’s wilderness areas for all future generations. Learn more: https://ideamensch.com/mark-hutchinson/

 

Raised in Australia with a life surrounded by the bush only ignited a natural passion for the wilderness and it’s beauty. At age 19, Mark established UNTAMED, an adventure company that evolved into a highly successful ecotourism and training business, AVANA. In 2016, It was only natural that Mark would launch WildArk. The heart of this business is focused on protecting as much of the world’s biodiversity as possible by reconnecting people with nature and all of it’s wonders.

 

WildArk now has it’s first conservancy in the Kruger Region of South Africa. It’s mission is to build safe havens for different species and their protection.

 

Mark has a Bachelors of Economics from The University of Sydney. He also has an MBA from INSEAD Business School, France. Presently Mark is working on a Masters of Conservation in Biology at Marquarie University. He is a entrepreneur that has the knowledge and the experience of growing a successful business. This includes the good and the ugly, but with no regrets because of his understanding of the importance of his life’s work. Learn more: http://wildark.com/blog/mark-hutchinson-for-the-wild/

 

Mark enjoys surfing and spending time with his family. Mark would say that he’s not very technical. In fact, he limits his access to computers to twice daily. This allows him to stay focused and in tune with his surroundings of the wilderness.

 

Mark has strong beliefs that everyone has a contribution to protect the world’s wilderness. He’s always seeking and open to finding new ideas to get more people involved in conservation and it’s importance.

 

Mark is a simple man with a huge goal to empower entrepreneurs, nature lovers, families, and honestly anyone that has a passion or anyone that has missed the importance of the great wilderness. Learn more: http://www.canberratimes.com.au/good-weekend/save-the-elephants-how-we-turned-a-corner-on-the-ivory-trade-20170516-gw5so2.html